Fabulous Resources for Network Groups

Looking to be part of a woman’s business leads – generation network group?! We hope that if you are and live in the Beach Cities area of Los Angeles you will consider BCBC. But, regardless we would love to share with you a few of our favorite resources.

MEETUPMeetup.com is a great resource for those looking to associate with people with like interests or to venture in to learning something new!

MASHABLE:  Mashable.com  When it comes to learning about social media and marketing news of the day many industry specialists look towards Peter Cashmore and Mashable. Not only do they report on the newest in technology but also share worldwide information about the “goings on” in the business world.

Read about women involved in networking via Mashable link

FACEBOOK:  Facebook.com  I know you are probably saying to yourself, “DUH!” – but seriously FACEBOOK  is a great way to search local / regional groups that provide resources for lead network groups.  Do your due diligence before you venture out to participating in these groups- whether virtually or IRL (in real life).  Click here for a list of groups with the search words BEACH CITES + NETWORK GROUPS.

LINKEDIN:  Linkedin.com  This is the “grand-daddy” of all business oriented networking opportunities worldwide. The only deal with Linkedin is lately it has been saturated with people who are “less than reputable”- so again, due diligence when interacting online.  Also, if you are seriously seeking employment or enhancing your business consider the premium account offered. (Added payment will be needed.)

The take-away? Read. Learn. Engage. Interact!

 

 

Bio: Louise Masin Sattler is the co-founder of 411 Voices – a media marketing group providing services nationwide.

 

 

 

The Aviva Center – Where Kids Matter Most

The Aviva Center just celebrated its’ 100th birthday! This center is dedicated to helping give children from 2-21 a chance in life. Known for taking “hard cases”.  They offer a multitude of services, including  safe harbor and housing  to tween and teen girls who have  experienced more in their formative years than most adults have ever known. The Aviva Center provides in a structured environment,  24/7 services to girls who have been abused and neglected.

From their website…

“Residents come to Aviva through the Juvenile Court System or Los Angeles County Department of Family and Children’s Services, having experienced horrific physical, sexual and/or emotional abuse. Many have substance abuse issues; histories of being commercially exploited; or criminal records. Aviva staff is specially trained by the Department of Probation to work with commercially, sexually exploited children to support these teens and help them process and heal from their past experiences.”

This month the members of the Beach Cities Breakfast Club participated in a campaign to help provide the AVIVA CENTER youth by providing wardrobe for their end of the year gala aka “The Prom”.

As a group, BCBC collected more than 40 evening dresses and accessories to match.  We had the opportunity to present them to Melissa Tillman from the AVIVA CENTER and learn about the amazing work this organization conducts to not only help youth at risk, but  also offer “foster care to adoption” services and community based wraparound mental health care.

Learn more about how you can help the AVIVA CENTER here.

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Lynette V. and Debbie D. showing off some of the lovely gowns

 

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DL Sweet photographed with one of over 40 dresses contributed to the AVIVA CENTER from BCBC members

 

Do you have a marketing budget?

 

I am often bewildered by people who are enthusiastic rookie entrepreneurs with great ideas, tons of money for research and design but little to no bucks for marketing! It simply floors me that many do not see the value of putting marketing in to their budget. That, my friends, is a HUGE mistake.

A business plan without marketing included is like writing a travel book that you want to sell, but failing to tell anyone it is available.  No one will know your great thoughts and suggestions because their is no pipeline for advertising!

Success Tools Toolbox Skills Achieving Goals

 

There is a lot of opinions as to where to spend your marketing dollars and why.  This article by Grow with Trellis suggests dumping your money in to social media platforms, such as advertising on Facebook or LinkedIn.  Also, Google Ads are highly touted. I can’t disagree- Google is the granddaddy of marketing and one would be silly to try to avoid them. If nothing else, be sure that your website is optimized for “Google friendliness”.  Cabbage suggested why people should involve social media in their marketing plans – hint – it is all about ENGAGEMENT!   Read here.

Inc. magazine suggested these five tips  for start-ups on growing their biz.  Notice that conferences and expos also are recommended in addition to more traditional and digital strategies.

The Small Business Association (SBA) is chocked full of resources for new and growing companies to learn how to market their goods and services.  They are reputable and FREE. Check out the articles and recommendations here. They suggest the following for start-ups to allocate for marketing: “As a general rule, small businesses with revenues less than $5 million should allocate 7-8 percent of their revenues to marketing.”

Wishing you much success with your business!

by Louise Sattler of 411 Voices

 

SoCal solutions to last minute holiday shopping!

BEACH CITIES BREAKFAST CLUB  ANNOUNCES:

Our Holiday Boutique is just around the corner!

December 21st

8:30-2pm

Billy’s Cafe in Torrance, CA

Jewelry – Fashion – Home Decor – Educational Products – and much, much more!

VENDORS use CONTACT SHEET to APPLY

 

We promise to keep your last minute shopping choices a secret!

 Let’s Connect!

The women of BCBC represent many professions and brands

Tupperware 2.0

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I remember sitting in my mother’s kitchen amongst all the kitchen gadgets, including the Tupperware containers. There was the gold one for cake and the stackables used for our “baking items” such as sugar and flour.  Don’t forget the plastic shape sorter (Shape-O ball) that made the perfect baby gift!  Yep, we were a home up to our eyeballs in Tupperware.  And it was a GOOD THING.

Fast forward forty years later. Now in my new kitchen that I redesigned with great care is room for those Tupperware  modulars. Cereal, dog food, and the already established “baking items” all are neatly tucked in to the easy to slide cabinetry with “soft closures”.  Yes Virginia, in 2013, Tupperware has evolved from simple storage containers in to just about everything and anything that you would need for a chef’s kitchen.

Let’s walk down memory lane and learn a bit about the history of Tupperware.  Started in 1948, Tupperware went from being a local “pop” shop to a household platinum standard for containers.  I happened to read the shareholders press release for 2012. This little ‘ol company now has stock value in to the BILLIONS.  Earnings are multi, multi -millions per quarter.  That is a lot of family organization going on!

One reason why Tupperware has been able to excel and compete with the “throwaway” container industry is because they expanded beyond that. Now offering kitchen knives, lunch boxes and easy to cook, store and reheat systems that are safe for all.  They also are to storage what Kleenex is to sneezing! Brand recognition rules with this company!

Read more about Tupperware on their website: Tupperware.com

imageAnd, if ever you want to order or be connected with a local representative there is no one more loyal to the brand than BCBC’s very own Anita Garcia who has been with the company for more than 40 years. Her enthusiasm for Tupperware has not waned and she is one amazing entrepreneur! 

Connect with Anita here

Note: This was NOT a sponsored post. Just written by a true fan of the brand and Anita Garcia!

Bio: Louise Sattler is a professional social media expert with a love for all things shiny and useful! She is an active member of BCBC.  She is the co-founder of 411 VOICES and tweets as @LouiseASL

The power of women networks

Never underestimate the power of a group of women who come together to help SUPPORT each other.  Yes, I did write the word SUPPORT.

Contrary to popular belief women HELPING women has become a new way of doing business.  Women entrepreneurs and business owners have discovered that intra and inter- networking in their communities and beyond can be not only GOOD for biz but GREAT!

Take in point our little network- The Beach Cities Breakfast Club, aka BCBC.  For ten years this group has evolved with members coming and going and for some returning.  Many breakfasts have been consumed.  Sharing of personal and professional triumphs shared. But most of all… the women of BCBC have seen their businesses grow, flourish and expand.

It is not enough to have women supporting each other. There must be a willingness to learn and grow.

Events need to be planned and conducted.

It is more than networking – it is marketing ones’ own brand and the group’s entity.

And, it is all WORTH IT!

That my friends is what you will find each Thursday morning at a swanky diner called Billys Cafe.  Join us~

Bio:  Louise Sattler is a fairly new member of BCBC with expertise in media.  Visit Louise’s company 411 VOICES for more information about social media and traditional media.